In a bid to show the Samsung Galaxy S4 really does pack in some innovation the Korean firm has gone into detail about the nine different sensors it's stuffed inside.
On the surface the Galaxy S4 looks very similar to the Galaxy S3, albeit sporting a thinner frame and larger screen, leading many to bemoan the fact it's not a huge step up from its predecessor.
So what exactly has been popped inside the handset? Well Samsung has made a handy "Hidden Innovation" image revealing the nine inside the S4, including proximity, gyro, accelerometer, geomagnetic and humidity sensors.
Fix up, look sharp
Over at TechnoBuffalo a "trusted source" has revealed that the Galaxy S4 is pretty simple to fix - with the removable rear cover and battery making access a whole lot easier than the likes of the unibodied HTC One.
Apparently it's also easier to fix than the Galaxy S3, which will be music to the ears of some the more clumsy Galaxy S4 prospective buyers out there.
It's not all good news though, as the source claimed the Gorilla Glass wasn't as straight forward to remove as on its predecessor or the Galaxy Note 2 - which means a smashed screen could set you back a fair bit.