Samsung has just fired out its IFA 2013 invitations, and they all-but-confirm that we'll be getting the Samsung Galaxy Note 3 on that very date.
Yes, Samsung doesn't feel the need to be subtle about this. Any why should it? It seems we know just about everything to do with the phablet handset after months of leaks upon leaks.
The invitation tells us to "Note the date".
Now, you might not have noticed, but there's some spectacular wordplay going on here. Samsung has taken the word "note" and dropped it in to cleverly hint at the Galaxy Note, which it's expected to be unveiling. Really, it's quite brilliant.
Read between the scribbles
There are, however, some less on-the-nose clues in here, such as the scribbled style that hints at some doodling functions. The black and white colour scheme might also suggest that the Note 3 might be arriving in these two colours.
As for the date itself, September 4 is the one we've been hearing for a while now, so there are no real shocks here.
Going by the rumours and leaks so far, we're expecting the Samsung Galaxy Note 3 to arrive with a 5.7-inch display with an eight-core Exynos 5 processor and 3GB of RAM.
The question now is: will the HTC One Max be arriving at the same time to rain on Samsung's parade?