Samsung's new smartwatch, the Galaxy Gear, has been revealed at IFA 2013 - but it will only work with the also-announced Samsung Galaxy Note 3 and Galaxy Note 10.1 2014 edition for now.
The Android-running wrist-warmer allows you to make voice-controlled hands-free calls through your phone, and hopes to get a headstart on the long-rumoured Apple iWatch while also the recently-announced Sony Smartwatch 2 a run for its money.
The 73.8g Gear comes with a 1.63-inch Super AMOLED touchscreen that will display notifications, and there's a 1.9MP camera on the strap which allows you to record video in Full HD.
There are also two microphones for noise cancellation, and a speaker squeezed into the watch strap's clasp. To answer a call, you raise your arm to your face and start chatting. Apparently that's "natural".
As for the battery, it's a 315mAh cell which you recharge using a microUSB charger and charging cradle combination. Samsung reckons you'll get "more than a day" from a single full charge, but we'll just see about that.
Rainbow
It was revealed with a jaunty orange strap (sorry, we mean "Wild Orange") with "Jet Black" (black), "Mocha Gray" (gray), "Oatmeal Beige" (beige), "Rose Gold" (yellow) and "Lime Green" (green) also available, although they are not interchangeable.
It will connect to the Samsung Galaxy Note 3 using a combination of Bluetooth and a dedicated app, plus connect to the new Note 10.1. Further device support will come with a later update.
The camera uses AR so you can use it to, for instance, translate road signs in foreign languages as well as take photos and shoot video. The watch comes with 4GB of internal storage.
"I believe it will become a new fashion icon around the world," said JK Shin, Samsung's CEO, ambitiously.
As for app support, the Galaxy Gear can brag 70 apps, including Path, Pocket and RunKeeper.
The Samsung Galaxy Gear release date is Sept. 25 in over 100 countries, with more to follow in October 2013. For pricing we're looking at a $299/£299/about AU$326.