Console gaming reached its zenith this month as both the PlayStation 4 and Xbox One moved from stuff of legend to actually, physically sitting under our televisions.
Microsoft's next-gen console goes on sale today, hot on the heels of Sony's system which made its show-stopping debut on November 15.
It already has some big shoes to fill: the PS4 is Sony's fastest-selling console ever after it shifted over one million machines in the first 24 hours on sale.
So what could help Microsoft steal the limelight? We've certainly got a few ideas.
With help from our friends at O2 Guru, we imagined what it'd be like if Microsoft took the Xbox One, waved its magic wand and transformed it into a smartphone. The results are enough to have any gamer drooling all over their new AMD-based architecture.
Check out the 3D concept render below, and tell us what you think in the comments.