Google has used its Motorola smartphone brand to poke fun at the ongoing Apple Maps debacle.
A new advertisement for the Motorola Droid Razr M depicts the smartphone next to the iPhone 5. The Android device shows Google Maps while the Apple smartphone features the new Maps app on screen.
While the Razr M displays a detailed satellite image of 315 E 15th Street in downtown Manhattan in Google Maps, the iPhone 5 with Maps shows the same street, appearing as an almost barren stretch of road.
The ad's caption reads: "The real world that's fit for your hands," while the wording underneath the iPhone 5, simply reads "#iLost'
Overshadowed
The Motorola Mobility Twitter account posted the posted the ad late on Friday, while the Maps mess was busy overshadowing iPhone 5 launch day. Moto has continued to push the #iLost hashtag in tweets since.
Google, of course, will probably be feeling pretty smug right now; like a jilted lover who's just seen their ex arm-in-arm with a dramatically less desirable new partner.
Google Maps was shelved by Apple for a homegrown solution for iOS 6. Apple has pleaded for patience as as it seeks to improve the new tech with the addition of user data.