Finally we can reveal HTC's newest flagship Android phone: the HTC One has landed in all its aluminium uni-body, feature-packed glory.
First the hardware - the HTC One (previously known by its codename M7) is a good looking phone, slim with rounded corners and a premium look.
It's rocking a 4.7-inch Full HD display with a quad-core 1.7GHz Snapdragon processor on the inside. There's also 2GB of DDR2 RAM to play with and the handset will be available in 32GB and 64GB models.
There's the ability to connect to 4G networks, as well as Bluetooth 4.0, NFC and DLNA for all your connectivity needs.
The One will come running the latest Android Jelly Bean coupled with HTC Sense.
Tic tic tic tic boom
The company has given Sense a number of snappily-named new features. A team of hipsters have no doubt been working round the clock on the branding for HTC's Blinkfeed, Zoe and Boomsound (brrrrap!).
HTC Blinkfeed is a personalised live stream of social updates, entertainment tidbits, news and photos, working in content from news outlets as well as social networks - it sounds a lot like a non-Facebook-specific Facebook newsfeed.
When it comes to the camera, HTC hasn't gone for anything as simple as a specific number of megapixels; the HTC One has a three-layer sensor which supposedly lets 300 per cent more light in than a traditional smartphone sensor.
This set up lets you shoot high-res photos that can be compiled into an animated-gif-style three-second snippet and the whole shebang is referred to as HTC Zoe - think zoetrope, not Deschanel.
You can also take high-resolution video through both the rear and front-mounted cameras.
Boomsound rats
HTC Boomsound is the company's shorthand for its audio package, populated by dual frontal stereo speakers with built-in amplifiers and Beats Audio. We're sure those front-facing speakers will come in handy if you're so inclined to watch video on your phone without headphones, but woe betide you if you do it on our bus.
Presumably HTC reckons that the bass on this thing can kick, hence the titular boom. We'll be the judge of that in our hands-on HTC One review.
The HTC One will be available around the world beginning in March 2013. We'll bring you a solid HTC One release date as soon as we have it, and pricing as it's announced.