The HTC One is set to hit the UK's streets on March 15, and networks are rushing to stake a claim on the company's new flagship Android phone.
EE is the first network to reveal its HTC One UK pricing, offering the slinky unibody Android with super-fast 4G.
The new flagship HTC will be available on EE's 4G network from mid-March.
You'll be able to pick it up on a number of 4G plans - for example, you can shell out £69.99 for the handset on the network's £41 per month 24-month package. That nabs you unlimited UK calls and unlimited texts, but only 1GB of data.
Data woe
Meanwhile in 3G land, Three has confirmed that it will be ranging the HTC One but not much more. You can register your interest now and pre-order the handset from February 22, but there network hasn't told us an official release date or tariffs.
Vodafone promises an HTC One UK release date of March 15, although it hasn't let slip any pricing details just yet.
As for retailers, both Carphone Warehouse and Phones4U have confirmed they will sell the handset.
If you toddle down to one of 11 Phones4U stores before February 21, you can be among the first in the world to have a go on the HTC One (which we already have, no big deal). You'll also be able to pre-order the handset with a few freebies for early orderers helping to sweeten the deal.
You'll be able to get the HTC One handset from Phones4U for free on a £36 per month contract on several networks from March 15.
As for Carphone Warehouse, the first 1000 people to pre-order the HTC One will get a free pair of Beats headphones. You'll have to make like it's 1996 and call up to do that (the number is 0800 925 925), or you can hang on until March 15 when the handset will be available in-store and online.
The HTC One comes with a 4.7-inch full HD screen, quad-core Snapdragon processor and a host of snazzy new HTC Sense features including a gif-friendly tri-camera set up. Check out our initial thoughts on the handset in our hands on HTC One review.
Stay tuned for more networks' release details as we get them.